Building and keeping a client base
Filling a column is a sequence, not luck. Where the first clients actually come from, what to charge, why people do not come back, and how to change a price without losing the people paying it.
Client photos: the three permissions people collapse into one
Agreeing to be photographed, agreeing to be posted, and agreeing to be kept are separate things. Which matters most on the day someone asks you to take a picture down.
When a client is late: the question is not how long to wait
She is twenty minutes down, saying five minutes away, and the next client arrives on time. The workable rule is about what can still be done properly — not about how patient you are willing to look.
Building a clientele from zero in a city where nobody knows you
The channels that work at the start and the channels that work later are different ones. Most advice describes the second kind. Here is the sequence for when you have no reviews, no referrals and no local reputation.
Why clients do not come back — even the happy ones
The most expensive client is the one who came once, liked the work and vanished. The reason is almost never the work. Four things bring people back, and none of them involves a discount.
Raising your prices without losing your clients
The decision gets postponed for years, and rarely because of the arithmetic. Here is when it was already overdue, how to announce it, and who genuinely leaves afterwards.
Keep your client history in one place
Contacts, visit history and the details that make your work repeatable, kept by your business, with a useful export whenever you need one.
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